Your business is complex.
Make its value clear.
Communications solutions
for knowledge-driven B2B organizations.
Who We AreWe are a team of writers and visual communication specialists with deep experience in the B2B space.
Businesses with highly technical products, services, or expertise look to us to focus their messaging on the value they deliver.
Companies hire us when…
Value isn’t coming across.
We help companies gain stronger recognition by presenting a clear, unified brand presence.
Content isn’t generating interest.
Regain visibility through SME-generated content and refreshed, on-brand collateral.
Teams aren’t telling a consistent story.
Training ensures teams across your organization deliver a consistent voice to prospects and clients.
How we work
We develop a brand approach that cuts through complexity and shines a light on what matters most to your clients.
1. Assess your brand.
We research your brand through interviews, asset reviews, and market analysis to identify key elements that drive success with your customers.
Next, we develop a playbook to turn your core stories into talking points, content, and strategies your team can reference and use for executive presentations, marketing, decks, and client interactions.
2. Create a brand playbook.
3. Bring the playbook to teams.
We host workshops and training to gain feedback and ensure teams feel a sense of ownership in the playbook. Our specialized approach is designed for B2B teams, providing strategies they can use to simplify messaging according to audience needs.
4. Launch your strategy.
Input from leadership and teams creates unity around how to communicate. Our final step is to build a content strategy that differentiates your brand and attracts attention. We design a repeatable system your internal teams can use to develop, launch, and measure campaigns.
Insight Story Studio™
Insight Story Studio helps research teams, consultants, engineers, analysts, and other technical professionals develop practical, repeatable systems for creating reports, presentations, and client deliverables.
Achieve stronger outcomes for your clients through clearer communication.
A unified brand helps your team focus on attracting new business.
✓ Find your path to stronger communication. We’ll refine your messaging and visual identity so complex ideas become relevant and compelling to your prospects.
✓ Deliver customer-focused content. Start conversations with your prospects that address their needs, at the right pace for engaging with your brand.
✓ Cultivate a brand that feels credible and approachable. Brand voice and visuals deliver value and help you maintain a conversation with prospects while gaining understanding and trust.
Our Team
Miriam Carey
As a journalist, conference editor, and B2B marketer, Miriam Carey has guided executives, teams, and brands through startups, rebrands, and exits. She is co-founder of Insight Story Studio.
Founder and Principal ConsultantJoy Panos Stauber
Visual Communication ConsultantJoy Panos Stauber specializes in brand communications and presentation design. Her goal: that the quality of your materials reflects the quality of your thinking.
Public Relations and Media ConsultantDenise Dufala
Denise Dufala is an Emmy Award–winning journalist, author, and speaker. She consults on executive presence and on-camera delivery.