Content that resonates.
We help our clients think long-term and design campaigns around their sales cycles and goals. Take a look and see how we develop content to build knowledge and trust for our client’s brands.
Financial Services
EBOOK
Brand Health
This ebook was central to a campaign to promote a new research approach.
BLOG
Customer Service
Optimizing the customer experience helps FS firms gain an edge on the competition.
CASE STUDY
Brand Health
A deep dive into brand health metrics and how newly updated metrics provide deep insights.
BOOK
Your Money – Your Future
Ghost writer for this money management title endorsed by Steve Forbes.
Report Development and Workshops
WORKSHOP
Protiviti
Developed a new employee orientation focused on writing and communications for consulting firm.
PROGRAMS
Vision Forward
Produced storytelling workshops for staff and clients for this low vision clinic in Milwaukee.
REPORT WRITING
Radius Insights
Co-created data storytelling workshops and trained six market research teams on best practices.
STORYTELLING
I’ve performed at The Moth Chicago and Speakeasy in Essex and ran storytelling workshops.
Stop struggling with report writing.
Workshops focused on your current projects provide teams with real and applicable skills they can reference to write more concise and effective reports.
Read an ebook on strategic storytelling we prepared for a client.
SaaS and Data
WEBSITE
eContext
Developed concepts and content for text classification/taxonomy SaaS firm.
WHITE PAPER
VAs
Worked with the author to edit this paper and developed campaigns to promote it.
DATA REPORT
Complementics
Blog about a mobile data study on Naperville, Illinois to identify shopper trends.
DATA REPORT
Kenshoo
Quick-turnaround data report required early planning, development, and editing.
Manufacturing
BLOG
Motorola Solutions
As part of a four-person editorial team, I managed web content and wrote blogs like this one.
EBOOK
Radius Insights
Research strategies to help the auto industry navigate changing tastes and markets.
WEBSITE
Roll Razor
Developed web content and collateral for this industrial paper roll cutting tech.
CONTENT AUDIT
Polycom
A full content audit uncovered valuable collateral for new social and email campaigns.
Market Research
WHITE PAPER
MacRaes Canada
Research study focusing on the top marketing challenges for industrial companies.
BLOG
Radius Insights
Interviewed SME and wrote article about the value of immersive research insights.
RESEARCH REPORT
Kenshoo
A deep look into conversion attribution approaches in search engine marketing.
EBOOK
Radius
This ebook shows the impact of the right research techniques for a new product line launch.
Lifestyle, Food, and Travel
MAGAZINE
LongWeekends
Founding editor of LongWeekends magazine, circulation 100,000. Travel and lifestyle publication.
TRAVEL EDITORIAL
Ohio Magazine
As travel editor at Ohio Magazine, I wrote about one of Frank Lloyd Wright’s last projects.
BOOK
Backroads of Ohio
Authored book with photographer Ian Adams featuring drives throughout Ohio.
FOOD
Chef Reunion
A renion of chefs who were early to the farm-to-table movement including Michael Symon.