Gain a new perspective on how to develop your brand story.
Working on a personal story in a small group shines a light on what makes a story pursuasive and powerful.
We invite your team to a session where they will work on developing a personal story to tell — a funny story, a harrowing moment in their life, a narrative about overcoming adversity.
Learn by doing.
As individuals share their story, the facilitators and their team members ask questions and provide feedback, challenging the storyteller to dig deeper, provide more visceral descriptions, or reveal more about the “why” behind the story they’re telling.
As the story develops the team learns about the importance of adding human elements to make the story come alive to the listener.
Host a storytelling event.
In addition to providing inspiration, the workshop helps participants learn more about each other, build a sense of trust, and get comfortable with critical skills that will make them a stronger team, such as giving and receiving critiques, accessing each member’s particular talents to become a stronger group, and challenge each other to do their best.
Who should take the workshop?
The workshop is ideal for:
- Marketing teams that want to expand their content marketing capabilities through better stories.
- Sales teams who want to improve meeting outcomes through stronger customer connections.
- Emerging leaders who want to elevate their management and empathy skills.
- Senior leaders who want to enrich their public speaking skills for deeper impact.
As a memorable finale, we strongly encourage teams to host a live storytelling event where participants showcase their stories at a venue of your choice.
Format Options
- Small groups of up to 10 participants
- Delivered over two or more sessions
- Optional live storytelling showcase
What Participants Will Learn
- How to structure stories with takes, scene-setting, and charachters.
- Strategies to build momentum, interest, and empathy.
- Skills for creating strong, memorable endings.
- The value of adapting personal stories into professional content for social media, case studies, and presentations.
- Team-essential skills of giving and receiving constructive feedback to strengthen a narrative.
Why This Workshop Works
- Interactive and personal: Small group size encourages authentic sharing and collaboration
- Team-building focus: Storytelling becomes a tool for trust, empathy, and stronger communication
- Practical outcomes: Participants leave with ready-to-use stories for business and brand communications
FAQs
Q: Who should participate in this workshop?
A: Teams of up to 10 people who want to up their writing, storytelling, or public speaking skills in a low-pressure, fun environment.
Q: Can this program be customized?
A: Yes. We tailor story themes, exercises, and event details to your team and brand goals.
Q: How long is the program?
A: Typically 2-4 sessions, depending on your schedule and goals. Sessions are generally 90 minutes, and finale events are 2 hours.
Q: Do we have to include the live storytelling event?
A: No. The event is optional, but it’s a powerful way to celebrate your team’s work.